Stony Point Design Build approached nectar to help them brand and advertise their new development, Riverside Villages. We created a logo for their River House building, a marketing brochure, newspaper ads, and we created a 30 second commercial.
Riverside Village is a new development that sets itself apart by bringing thoughtful design elements, such as a walking mews and access to the Rivanna River via trails, to its inhabitants. The goal was to create a :30 broadcast ad to show that this is a community that thrives off of activity and accessibility for all walks of life. There were only about 7 units built at the time of shooting, but by focusing on lifestyle, design, and quality-of-life we were able to deliver a product that conveys substantial information, while establishing a tone and philosophy around the brand itself.
After the success of the video, Stony Point Design Build approached nectar to help them brand and support pre sales for a new condo being built in their development at Riverside Village. We created a (family) logo for their River House condo, a marketing brochure, and continue to do newspaper ads to sell the experience of Riverside Life.